My answer to the D&AD New Blood competition brief in which Chivas asked designers to "create the luxury Flex Scotch of tomorrow for the next generation of hustlers".
![](https://cdn.myportfolio.com/b6964dae-0085-4e20-a826-3250f690280d/a0fa656f-cc4a-4c2b-9a61-2da627e88fc5_rw_3840.jpg?h=7fefc39c8429af2335970881ff126fe8)
My design aimed to inspire young professionals to reach their next step and celebrate with Chivas. I redesigned the bottle to make it feel more unique and special so that it can be kept as a trophy of the customer's success. The design drew from some of the original elements and took more inspiration from Scottish symbols.
![](https://cdn.myportfolio.com/b6964dae-0085-4e20-a826-3250f690280d/99bd99c4-538c-4264-ab84-f99d3c7f2870_rw_3840.jpg?h=20a6e75ca608965c931a902b14c396bc)