My answer to the D&AD New Blood competition brief in which Chivas asked designers to  "create the luxury Flex Scotch of tomorrow for the next generation of hustlers".
My design aimed to inspire young professionals to reach their next step and celebrate with Chivas. I redesigned the bottle to make it feel more unique and special so that it can be kept as a trophy of the customer's success. The design drew from some of the original elements and took more inspiration from Scottish symbols.

You may also like

Back to Top